Designed by Arne Jacobsen

PICTO 40 mm Black/Polished black

PICTO wrist watch with a rotating dial. The dial on this watch is 40 mm.
Solid stainless steel case, hardened mineral glass, 5 ATM.
More Information
SKU 43361
Size 40 mm
Dial Color Black
Bezel Polished Black
Strap Width 20 mm
Strap Color Black
Movement MIYOTA 2025



PICTO® was created by the two young hippies Steen Georg Christensen
and Erling Andersen in the 80s. In a time when everyone was busy talking
about ‘time is money’ and ‘every minute counts’, the two creators went in
the diametrically opposite direction. With PICTO® you are encouraged to
set your own agenda. Here, the day is not divided into minutes and seconds.
Once you’ve tried it, you become addicted.

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How to
Read time

PICTO® challenges the idea of a classic watch having two watch hands and
a numbered dial. Here, the hour is indicated by a dot on the rotating dial,
while the minutes are indicated by a conventional hand. It is the technical
design and art of minimalism that makes it unique. To this day, still.

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The genius that made Danish design world known. Arne Jacobsen is undoubtedly one of Denmark's most prominent architects and is internationally recognized for his marvelous buildings and design - also including his clocks and watches. Arne Jacobsen's architecture is still admired internationally and many of his products are still being produced.

Arne Jacobsen's design caused a stir everywhere and the magic is that it is still does so. Good design is characterized by continuous fascination as time goes by. The clocks and watches have now been recreated entirely faithful to Arne Jacobsen's original drawings. The unique watches were created over a long, incredibly prolific and artistically unique career as an architect and designer.